Best Car Brands on Social Media
Reputation Radar, the spin-off project by Secret Key web agency based in Rome, is focused on web reputation management, sentiment analysis, company and private reputation, and is proud to show you its first infographic about the most influential car brands on social media, based on overall users reached and generated engagement.
The automotive companies invested many resources in marketing strategies and social media are an unexplored field where to test new techniques and establish a more direct relation with users and customers.
Best Car Brands On Social Media is the result of an accurate report about the official profiles of the main car brands, realized with the aim to measure their activities on three social media channels, Facebook, Twitter and YouTube.
The infographic data are calculated by proprietary tools which allow getting the engagement rate on social media channels; the time interval considered is 1st January 2013 – 2nd October 2013.
The engagement rate on Facebook was calculated with this formula: Likes + Comments + shares / Fans.
The engagement rate on Twitter was calculated with this formula: Mentions+ Retweets + Favorites /Total number of Tweets.
About YouTube channels, we used the overall number of videos, views and subscribers.
We are really proud to share with you our infographic because our idea is that brands should listen to users and understand their needs using social media.
We hope that this infographic can encourage a debate about the most effective ways to manage social media company profiles.