How To Write a Killer Customer Case Study
Smart companies use customer case studies to generate leads for their businesses. By putting the spotlight on happy customers, they help promote products and services like no other tactic. They also help differentiate companies from their competitors by showcasing unique features and capabilities.
Writing your first case study? Use this checklist to stay on track and avoid common mistakes.
Sandra Jean-Louis is a B2B Copywriter and Content Strategist at Word Central – www.WordCentral.ca. She writes case studies, white papers, web copy, blog posts and marketing content for IT, software and professional services companies. Follow her @Word_Central.